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Hi, I'm Adam.

I help high-achievers find more  success with less stress.

Adam Friedman Executive Coach

Trusted by entrepreneurs, high achievers, and career transitioners at…

YCombinator
McKinsey & Company
Goldman Sachs
Bain & Company
Microsoft
Stanford Graduate School of Business

“Adam has helped me maintain perspective, execute well, and keep a steady disposition. He's helped me become not only a better person but also a better teammate, husband, and father. I couldn't recommend Adam more highly.”

- Founder & CEO, YC Backed AI Startup

“After working with Adam, I find myself leading my life and my company with greater intuition and curiosity, and being able to quiet old habits like hyper-pressure and self-criticism. I wish everyone had the gift of Adam’s guidance."

- COO, Strategy Consulting Firm

“Each session I uncover so much about the real reasons behind why I want to set certain goals and career expectations, and it has given me a greater sense of purpose to better understand myself and what next steps will help me succeed."

- BizOps Manager, Consumer Tech Company

What's it like to work with me?
Here's what my clients are saying.

A Bit About Me…

Adam Friedman Executive Coach

I coach high achievers who want to reach new levels of success—without the constant pressure. When old strategies stop working, I help clients unlock a more sustainable, aligned way to excel by combining proven performance principles with deep inner-game techniques.

I’ve worked at McKinsey, owned and operated two small businesses, and was a jack-of-all-trades operator at BetterUp—a hyper-growth startup (Series E, $4.7B valuation) and a leader in the coaching industry.

In my final year at BetterUp, I focused on understanding what makes coaching truly effective and developed a strategy to share that philosophy with over 3,500 coaches through training, technology, and community building.

My coaching approach is shaped by my experience as an entrepreneur, consultant, and operator in high-pressure environments—along with years of personal growth and meditation practice. I help clients master both the outer game of success and the inner game of resilience, clarity, and alignment.

Who I Help

Typical Clients include...

Entrepreneurs

VC Backed Founders

Search Fund CEOs

Solopreneurs & Creatives

● Stepping into your role as a confident, effective leader.
● Building the mindset to scale yourself as you scale your business.
● Managing pressure and self-doubt without burning out.

High Achievers

Investors & Consultants

Startup operators

Emerging leaders

● Stepping into bigger opportunities with a sense of confidence.

● Operating from positivity and purpose instead of stress and fear.

● Creating balance between work and other aspects of your life.

Career Transitioners

Consultants & Bankers

MBA students

Purpose seekers

● Making bold career moves with confidence, alignment, and strategy.
● Owning your unique strengths and positioning yourself for success.
● Staying centered and resilient through uncertainty and change.

Who I help…

Challenges I help with…

Who I help…

Challenges I help with…

Who want to...

Who want to...

Who want to...

Become the leader your company needs to grow.
Develop the mindset to scale with speed and purpose.
Stay clear and resilient under high stakes.

Step into bigger opportunities with confidence.

Lead from purpose instead of stress and fear.

Create balance between work and life.

Make bold career moves with clarity and strategy.

Own your strengths and positioning for success.

Stay resilient through uncertainty and change.

Typical Clients include...

Typical Clients include...

My Approach

Vision

Uncover a clear vision that aligns with your true values and ambitions, guiding your decisions with a sense of purpose.

Action

Take aligned, meaningful actions that create real momentum toward the future you want, with a partner to hold you accountable.

Awareness

Explore your beliefs, thoughts, emotions, and behaviors, to bring greater clarity and intention to your life and leadership.

Adam Friedman Coaching Approach

Interested? Book a free discovery session to learn more.

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